ALÉA, the cream liquor that saves dairy products

Whether you prefer to savour late in the evening or après-ski, on ice or with your favourite ice cream, in January or all year long, ALÉA creams contain a strong message for the environment – besides tasting like crème brûlée…

Concours contest Mobilia x ALÉA
Credits: Josiane De La Sablonnière

Background

Launched in 2021, ALÉA alcohol liquors are the result of a collaboration between three Québec players, with the goal of reducing food waste. Let us explain.

  • BluePearl Distillerie is the first creative partner in this collaboration. Together with the next two players, this Québec micro-distillery hopes to be part of a circular economy by creating ALÉA drinks.
  • Approached by the former, Laiterie Chagnon is the second key player and key ingredient in this cream-based product. By transforming disliked dairy products, ALÉA saves nearly 500 ml of buttermilk.
  • And finally, Café Pista is the third player involved in this collaboration. By adding its fair-trade coffee into the recipe, it allows ALÉA to integrate an environmental approach.
Concours contest Mobilia x ALÉA
Credits: Josiane De La Sablonnière

Local, waste-free and tasty are the 3 key ingredients that make up this Baileys from Québec.

A Vegan Option

Because innovation doesn’t stop there, BluePearl Distillerie decided to offer a vegan option to their alcoholic beverage to honour all dietary preferences. A recipe made with soy milk and coconut milk makes ALÉA the first plant-based spirit on the shelves of the SAQ.  

Contest Mobilia x ALÉA
Credits: Josiane De La Sablonnière

Win a cocooning kit

To keep you warm this winter, we are giving you the chance to win the perfect cocooning kit: 2 bottles of ALÉA creams + 1 throw and 1 pillow from our ESBELLA collection. Valued at more than $260 including taxes, this prize will be won by 5 participants from across Canada!

Contest Mobilia x ALÉA

To participate | Contest is over

For your chance to win, comment on this article by answering the following question: What collection do the Mobilia throw and cushion belong to?

The lucky winners will be announced via our social media and contacted by email.

You have until noon on February 5, 2022, to enter. One entry per person only. Participants must be 18 years of age or older.

For contest details and rules, click HERE.

*Excessive drinking is dangerous for the health. Please consume with moderation.

224 Comments

  1. Bonnie-Lee says:

    The Mobilia throw and cushion belong to the Esbella collection

    1. Lillian Poulton says:

      ESBELLA collection

    1. Katrina Coulter says:

      Esbella collection

    2. Karen Beaney says:

      The Mobilia throw and cushion belong to the Esbella collection

    1. Stephen C says:

      The Mobilia throw and cushion belong to the ESBELLA collection.

    1. Margaret Huitema says:

      Esbella Collection

  2. Pina Zannini says:

    Hi .. hope this makes it as an ENTRY for your « Win a Cocooning Kit Contest ».
    The collection the throw & pillow belongs is == Lifestyle Uncategorized!
    Looks SUPER comfy! … Pina
    Jan.22, 2022

  3. Shannon Gravelle says:

    ESBELLA collection

  4. Karla Sceviour says:

    They belong to the ESBELLA collection! Thanks!

  5. Thank you for hosting this contest! The throw and cushion in the prize pack are from the ESBELLA collection.

    1. Natasha Poulton says:

      ESBELLA collection.

  6. Rae Graham says:

    ESBELLA collection

  7. They’re from the Esbella collection. Thanks for the chance!

  8. They belong to the ESBELLA collection.

    1. Melissa Gouveia says:

      They belong to the Sabella Collection!

  9. Sheryl Young says:

    They belong to the ESBELLA collection.

  10. John Bennett says:

    The ESBELLA collection.

  11. The Esbella collection. They’re beautiful! Thanks for the chance!

  12. Colleen Paquette says:

    ESBELLA Collection

  13. Olivier R says:

    they are in the ESBELLA collection. Looks great!

  14. It would be so nice to cozy up with a ESBELLA cushion and test some of that liquor! Thanks for running this giveaway!

    1. Lisa Bolduc says:

      They belong to the esbella collection

  15. The beautiful ESBELLA collection! On of my favorite colors!

  16. Michelle K says:

    The ESBELLA collection.

  17. Karen Critchley says:

    ESBELLA collection

  18. they come from the ESBELLA collection

  19. It is from the ESBELLA collection.

  20. Johanna Moczkodan says:

    The Mobilia throw and cushion belong to the ESBELLA collection. and is absolutely stunning.

  21. Theresa Ronalds says:

    It belongs to the ESBELLA collection

  22. The pillow and throw belong to the ESBELLA collection, and very nice they are, too.

  23. Jason Kinnin says:

    ESBELLA collection

  24. jeannine glen says:

    it belongs to me.

  25. An Hunter says:

    The ESBELLA collection – how lovely!

  26. Ron Giese says:

    The Mobilia throw and cushion belong to the Esbella collection.

  27. Chih-Jen Jeffrey Liu says:

    ESBELLA

  28. Linda Beaulieu says:

    The Mobilia throw and cushion belong to the Esbella collection.

  29. The Mobilia throw and cushion belong to the ESBELLA collection!

  30. Tainan Lu says:

    The Mobilia throw and cushion belong to ESBELLA collection.

  31. Tara Rumming says:

    The ESBELLA collection

  32. Margaret Helgason says:

    This would be a wonderful win hope its me

  33. Heather Swanson says:

    Esbella collection

  34. Debbie Bashford says:

    ESBELLA collection

  35. Charles Wang says:

    The Mobilia throw and cushion belong to the Esbella collection

  36. Judy Hunting says:

    The belong to the Esbella Collection

  37. The ESBELLA collection

  38. Cherin McKenzie says:

    Esbella collection

  39. Randy McKenzie says:

    Esbella collection

  40. The throw and cushion belong to the Esbella Collection.

  41. They belong to the ESBELLA collection! And they’re beautiful

  42. LILLIAN BROWN says:

    Esbella Collection

  43. FREDERIC BROWN says:

    They belong to the ESBELLA collection!

  44. Lynette Willie says:

    They belong to the Esbella Collection.

  45. They belong to the ESBELLA collection.

  46. The Mobilia throw and cushion belong to The ESBELLA collection.

  47. Lana Hood says:

    The Mobilia throw and cushion belong to the Esbella collection.

  48. Tara Lynch says:

    ESBELLA collection

  49. Christopher Divincenzo says:

    The Mobilia throw and cushion belong to the Esbella collection! Thank you

  50. the lovely esbella collection …. so gorg!!!!!!!!!!!!!!!!!!!!!

  51. Emily Mercer says:

    The esbella collection 🙂

  52. Gail Whitworth says:

    They are from the Esbella Collection.

  53. They are from the Esbella collection!

  54. Cheryl Germain says:

    They are from the ESBELLA collection.

  55. They belong to the ESBELLA collection.

  56. Michelle Le says:

    Esabella collection

  57. Tari Bernier says:

    ESBELLA collection – so lovely!

  58. Sean Pynaert says:

    Esbella collection

  59. Olga Dupuis says:

    The Mobilia throw and cushion belong to the Esbella collection.

  60. Phyllis W. says:

    The Esbella Collection.

  61. Esbella collection. Thanks!

  62. Travelbuds says:

    It’s from your ESBELLA collection.

  63. Marlene V. says:

    Esbella Collection – thanks for the chance to win.

  64. ESBELLA collection! Thanks for the chance to win!!

  65. Your ESBELLA collection

  66. The Mobilia throw and cushion belong to the ESBELLA collection.

  67. Louise Davison says:

    The beautiful Esbella Collection

  68. Jenelle Fraser says:

    It belongs to the Esbella Collecfion !

  69. Theresa C. says:

    ESBELLA collection

  70. Thank you for giving us a chance in this Win a Cocooning Kit contest! The throw and cushion in the prize pack are from the ESBELLA collection.

  71. Would be excited to win this Cocooning Kit! The throw and cushion are from the ESBELLA collection.

  72. Ashley Mugford says:

    They are part of the ESBELLA collection.

  73. Rachel C. says:

    They belong to the ESBELLA collection — lovely! Thanks for the chance!

  74. Kathleen Roffey says:

    Esbella collection

  75. cheryl mclellan says:

    The beautiful ESBELLA collection.

  76. They belong to the ESBELLA collection. Thank you 🙂

  77. The Esbella collection

  78. Nancy Giese says:

    What collection do the Mobilia throw and cushion belong to?
    They belond to the Esbella collection — I hope I win 🙂

  79. Sunshine G says:

    The Esbella collection -and they’re lovely.

  80. Micheline says:

    The throw and pillow belong to the Esbella collection.

  81. Melanie D says:

    ESBELLA collection!

  82. They belong to the ESBELLA collection.

  83. The throw and cushion belong to the ESBELLA collection.

  84. the Esbella collection! LOVE it

  85. Kay Abbott says:

    They belong to the ESBELLA collection

  86. Doreen Lamoureux says:

    They belong to the ESBELLA collection. The weather here today is -49. Let’s caccoon. Brrrrr

  87. Jackie Reid says:

    They belong to the ESBELLA collection. Thanks for this awesome giveaway

  88. Dianne B. says:

    The Mobilia throw and cushion belong to the ESBELLA collection.

  89. Kathleen Hudson says:

    The Esbella Collection!

  90. Esbella Collection!

    1. This Esbella Collection would make my set complete

  91. They belong to the ESBELLA collection!

  92. Pearl Saban says:

    ESBELLA Collection. They are beautiful items…look so cozy.

  93. They belong to the ESBELLA collection!

  94. Donna Doyle says:

    The Mobilia throw and cushion belong to the Esbella collection

  95. The Esbella Collection!

  96. The Mobilia throw and cushion belong to the Esbella collection.

  97. These belong to the Esbella collection – and would look fabulous in my home. My fingers are crossed!

  98. Anne Derkat says:

    They belong to the Esbella collection.

    1. The throw and cushion belong to the ESBELLA collection!

  99. Denise Revoy says:

    The ESBELLA Collection

  100. What collection do the Mobilia throw and cushion belong to?
    Answer: ESBELLA collection

  101. Kirsten Lyon says:

    ESBELLA collection!

  102. They belong to the Esbella collection.

  103. Linda Stuart says:

    It is from the Beautiful ESBELLA collection !

  104. Kim Milligan says:

    ESBELLA collection

  105. Edith Rennes says:

    They belong to the ESBELLA collection.

  106. the Esbella collection

  107. Marcel Boudreau says:

    From the ESBELLA collection.

  108. Sandi Tymchuk says:

    These belong to the beautiful ESBELLA collection. I would love to win this–very comfy, would be a stylish upgrade to our family room.

  109. Husayn Hirji says:

    ESBELLA Collection

  110. the ESBELLA collection

  111. ESBELLA collection
    Awesome prize 🙂

  112. Mitchell Schmidt says:

    The Mobilia throw and cushion belong to the ESBELLA collection

  113. They belong to the ESBELLA collection.

  114. Arlene Goodyear says:

    They belong to the Esbella Collection!

  115. Kenneth Tam says:

    The Mobilia throw and cushion belong to the ESBELLA collection!

  116. To the ESBELLA collection!

  117. The Mobilia throw and cushion belong to the Esbella collection

  118. the Esbella Collection

  119. Linda Richter says:

    The lovely pillow and throw are from the ESBELLA collection.

  120. Bert Chan says:

    From the ESBELLA collection!

  121. Rick Abbott says:

    The Mobilia throw and cushion belong to the ESBELLA collection

  122. Lillian Poulton says:

    ESBELLA collection.

  123. Natasha Poulton says:

    ESBELLA collection.

  124. Peter Poulton says:

    ESBELLA collection.

  125. richard lewis says:

    the esbella collection

  126. Esbella Collection 🙂

  127. Daniella P. says:

    The throw and cushion belong to the ESBELLA Collection! I hope I’m lucky enough to win!!! Thanks for the chance 🙂

  128. The ESBELLA collection!

  129. Sherry Fraser says:

    They belong to the the Esbella collection.

  130. Debbie McClelland says:

    They belong to the Esbella collection.

  131. Jeremy Fister says:

    That would be the Esbella collection

  132. Morgan Stewart says:

    They belong to the Esbella Collection!

  133. They belong to the ESBELLA collection.

  134. They belong to the ESBELLA collection.

  135. They belong to the ESBELLA collection.

  136. Wendy Wagar says:

    The Mobilia throw and cushion belong to the Esbella collection

  137. Maritess S says:

    It belongs in the Esbella collection.

  138. Kevin Southgate says:

    ESBELLA Collection!

  139. Christine MacDonald says:

    They belong to the ESBELLA collection

  140. Janice Cournoyer says:

    ESBELLA Collection

  141. Lillian Poulton says:

    ESBELLA collection

  142. Natasha Poulton says:

    ESBELLA collection

  143. Peter Poulton says:

    ESBELLA collection

  144. They belong to the ESBELLA collection. 🙂

  145. ESBELLA collection.

  146. The Esbella collection

  147. Laurie Helgason says:

    It is the ESBella collection

  148. tricia hosking says:

    Both are from the gorgeous Esbella Collection – so inviting – I cannot wait to try the ALÉA creams. It’s -27 degrees outside tonight, we sure need to be cocooning with that kind of cold! And I absolutely love the fact that the Alea products are waste free, contain locally sourced ingredients, have vegan options and are CANADIAN! Woo Hoo! Thanks and Merci pour la chance.

  149. mike nelson says:

    the ESBELLA collection

  150. Louise Claveau says:

    Collection Esbella

  151. Janet Proulx says:

    They belong to the ESBELLA collection.

  152. Barbara Hall says:

    It is from the ESBELLA collection.

  153. The throw and cushion come from the ESBELLA collection.

  154. Esbella collection – gorgeous name and lovely website, thank you for the chance!

  155. They belong to the Esbella collection.

  156. Loretta K says:

    These belong to the beautiful ESBELLA Collection!

  157. Grace Vernon says:

    The Mobilia throw and cushion belong to the ESBELLA collection

  158. Dian Anderson says:

    ESBELLA collection

  159. Kathleen Hudson says:

    The ESBELLA collection

  160. Rhonda Prince says:

    They belong to the ESBELLA collection

  161. Olivia Amaro says:

    The Mobilia throw and cushion belong to the ESBELLA collection.

  162. They belong to the Esbella Collection

  163. That would be the Esbella Collection

  164. Allison Matz says:

    The Esbella collection.

  165. The Esbella collection

  166. Carolyn Metz says:

    They come from the beautiful ESBELLA collection!

  167. Ian Sundby says:

    The throw and cushion are from the Esbella collection.

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