We have teamed up with ALÉA cream liquors for our first contest of the year. Read the contest details and conditions below for your chance to with the perfect cocooning kit to face the winter.

ALÉA, the cream liquor that saves dairy products

Whether you prefer to savour late in the evening or après-ski, on ice or with your favourite ice cream, in January or all year long, ALÉA creams contain a strong message for the environment – besides tasting like crème brûlée…

Concours contest Mobilia x ALÉA
Credits: Josiane De La Sablonnière


Launched in 2021, ALÉA alcohol liquors are the result of a collaboration between three Québec players, with the goal of reducing food waste. Let us explain.

  • BluePearl Distillerie is the first creative partner in this collaboration. Together with the next two players, this Québec micro-distillery hopes to be part of a circular economy by creating ALÉA drinks.
  • Approached by the former, Laiterie Chagnon is the second key player and key ingredient in this cream-based product. By transforming disliked dairy products, ALÉA saves nearly 500 ml of buttermilk.
  • And finally, Café Pista is the third player involved in this collaboration. By adding its fair-trade coffee into the recipe, it allows ALÉA to integrate an environmental approach.
Concours contest Mobilia x ALÉA
Credits: Josiane De La Sablonnière

Local, waste-free and tasty are the 3 key ingredients that make up this Baileys from Québec.

A Vegan Option

Because innovation doesn’t stop there, BluePearl Distillerie decided to offer a vegan option to their alcoholic beverage to honour all dietary preferences. A recipe made with soy milk and coconut milk makes ALÉA the first plant-based spirit on the shelves of the SAQ.  

Contest Mobilia x ALÉA
Credits: Josiane De La Sablonnière

Win a cocooning kit

To keep you warm this winter, we are giving you the chance to win the perfect cocooning kit: 2 bottles of ALÉA creams + 1 throw and 1 pillow from our ESBELLA collection. Valued at more than $260 including taxes, this prize will be won by 5 participants from across Canada!

Contest Mobilia x ALÉA

To participate | Contest is over

For your chance to win, comment on this article by answering the following question: What collection do the Mobilia throw and cushion belong to?

The lucky winners will be announced via our social media and contacted by email.

You have until noon on February 5, 2022, to enter. One entry per person only. Participants must be 18 years of age or older.

For contest details and rules, click HERE.

*Excessive drinking is dangerous for the health. Please consume with moderation.